Mazarin Paris jewelry, precious, ethical and elegant, are made in France with lab-grown diamonds.

Freshly branded by Maison Nue agency, Mazarin needed web design, UX recommendations and marketing support to launch their business with an e-commerce site.

Our objective was making a heavily-branded website accessible and ergonomic while maintaining a distinctive, luxury shopping experience. We designed the website from 3 of Maison Nue’s preliminary screen designs, continuously rethinking information architecture to accommodate new ideas and to respect pre-approved structures.

The main challenges were to find and recommend balances between refined visual guidelines and the creation of an ergonomic and functional interface, but also between a luxury, poetic, distinguished shopping experience and the more pragmatic sales and business needs of the brand.

Throughout the project, information architecture and structures were indeed constantly rethought and optimized in order to accommodate iterations and improvements necessary to satisfy the needs of all stakeholders : business, UX, luxury, development.